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IS

A 13 track asia album (32m 20s) — released August 15th 2025 on EM Records

The third album from the renowned Thai producer/rapper JUU4E is IS. The "be" verb. A celebration of existence and openness after the deadly constrictions and restrictions of Covid, fusing "global" hip-hop and pop rhythms with "local" Thai instruments and lyrics. A further fusion and celebration exists in the lyrics themselves, which feature a Buddhist worldview joyously infused with the emotional and physical pleasures of the world. A work of both enlightenment and dance. JUU4E, born in Bangkok, now living Khon Kaen, Northeastern Thailand, is a loved and respected Thai hip-hop OG, affectionately known as "Master JUU" among Thai hip-hop fans. This release, with songs recorded 2023-24, sees the continuation of JUU4E's fruitful collaboration with Japanese co-producer Young-G of stillichimiya/OMK fame, who also contributes liner notes. Available on CD or digital, with liner notes in Japanese and English, and lyrics in Thai, Japanese and English. Get together with your friends, play it loud, and celebrate!

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